Noodelist - A Bowl of Instant Happiness
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 3 December 2021
⏱️ 31 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**
“A bowl of instant happiness,” that's Noodelist. In part 1, we have Thuong Tan, Founder and CEO of Noodelist, a plant-based instant noodles brand.
Thuong grew up in Finland. She worked for the Finnish government by helping Finnish companies enter the US market. She got the idea for Noodelist while doing her MBA in luxury branding. She also wanted to do something for her family and friends who loved instant noodles but avoided them due to unhealthy aspects.
The brand was born to make noodles healthier. She decided to switch the harmful ingredients that competitors were offering to healthier ones.
According to her, whatever you are doing starts with your passion. She believes her asset is her network. The brand launched in the middle of the pandemic; this was scary, but being brave enough to leave her comfort zone worked out for her.
She discusses:
* Gratefulness
* Overview of the company
* Her background
* Noodeliest idea
* Her taste testers
* Being an entrepreneur
Join Ramon Vela and Thuong Tan as they break down the inside story on The Story of a Brand.
For more on Noodelist, visit: https://www.noodelist.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This episode is also brought to you by Sendlane.
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They over-invest in paid acquisition and under-invest in retention.
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*
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*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at MuteSix Studios. |
| 0:05.0 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.0 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:27.6 | So Noodle is born plant-based, instant noodles. I think the industry people would say better for you, but just want to make a healthier |
| 0:31.5 | version that my friends would share it with me as well. |
| 0:35.6 | So noodles is a ball of healthier, better for you, |
| 0:40.3 | a ball of instant happiness that I would like to deliver |
| 0:43.3 | and share to all the friends that have stopped eating |
| 0:47.3 | those instant noodles what I still eat. |
| 0:49.3 | So I thought like, what's wrong with you guys? |
| 0:51.3 | Why don't eat it? |
| 0:53.3 | And so that's how the noodles was born |
| 0:55.9 | to create something better, healthier, |
| 0:59.1 | but still keep the taste for my friends to share a bowl of joy with me. |
| 1:06.5 | And everyone else, of course. |
| 1:11.4 | If all DTC companies were forced to turn off their Facebook ads, they'd be dead on arrival. |
| 1:17.6 | Why is that? |
| 1:18.5 | Well, they overinvest in paid acquisition and underinvest and retention. |
| 1:23.9 | Luckily, SEND Lane makes it easy to solve this problem. |
| 1:27.4 | Sendling is an e-commerce customer experience platform helping hundreds of DTC brands to tighten their existing customer relationships. |
| 1:34.3 | Sendlane automates personalized customer experiences through welcome and abandon cart workflows, SMS, deep data integrations with Shopify and WooCommerce, multi-store functionality, and much more. |
... |
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