Cocacao - Simply Decadent with a Clear Conscience
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 1 December 2021
⏱️ 33 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Gorgias, and Attentive**
“To provide decadent taste, healthy ingredients, and a clear conscience” that's the mission behind Cocacao. In part 2, Michele Davis, Co-Founder of Cocacao mentions the pandemic's effect on business. Cocacao did a rebranding, brought new packaging, and an overall new look.
The brand is not trying to be a meal replacement or functional bar but just great-tasting chocolate made with healthy ingredients. Their base ingredients include organic virgin coconut oil, coconut nectar, and cacao powder. The texture of Cocacao makes it stand out from other products. Michele says that the company is building across the country and stabilizing for now.
Start surrounding yourself with a nice networking group of people with experience, connection, and willingness to share knowledge. She advises that it's hard without a community.
She discusses:
* How pandemic affected them
* Advice for 50 years old
* What's different about Cocacao
* Ingredients and flavors
* Their mission
* Chocolate recommendation
Join Ramon Vela and Michele Davis as they break down the inside story on The Story of a Brand.
For more on Cocacao, visit: https://cocacao.com/
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*
This episode was brought to you by MuteSix.
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For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at MuteSix Studios. |
| 0:07.0 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.0 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.7 | You can choose ingredients that maybe, you know, are fine, who knows in terms of taste, |
| 0:26.6 | but you have this integrity that you feel like you need to have it made a certain way |
| 0:32.6 | and it needs to be organic and so forth. |
| 0:34.7 | But I think consumers need to know that you're really going the |
| 0:37.7 | extra mile there. It is because, I mean, on price alone, getting organic, you know, items, |
| 0:45.9 | organic cacao powder is going to be more expensive. The coconut oil, a majority of it on the market |
| 0:52.7 | is already the organic virgin coconut oil. Getting hazelnuts, |
| 0:58.7 | organic roasted hazelnuts, that costs more. So you can definitely create a product that doesn't |
| 1:04.9 | have as high of a cost of goods by not using those ingredients. But our whole mission statement is to provide decadent taste, healthy ingredients, and a clear conscience all at the same time. |
| 1:20.6 | And what we mean by that is a clear conscience is just we want to feel that we have provided the best quality product. |
| 1:30.3 | I am Alexandra Collis, Director of Customer Experience for Princess Polly. |
| 1:37.3 | Our demographic is Gen Z, and this is the I expect a response NOW. |
| 1:43.3 | I call them the now customer. |
| 1:44.5 | Our CX teams engage across every single channel. |
| 1:47.0 | It is very important that we meet our customers where they are. |
| 1:50.8 | And Gorgeous allows us the opportunity to be efficient with all of these channels located in one place. |
| 1:56.8 | If you're interested in learning more about Gorgeous, go to Gorgeous.com and mention podcast for two months free. |
| 2:04.8 | How do the most innovative companies reach mobile consumers? Meet attentive. The text messaging solution |
... |
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