Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.

This is The Story of a Brand with your host, Ramon Vela.

We were invited to, through a connection of ours, where everybody there was a super successful

entrepreneur. Kai and I were really felt like we were there to learn from everybody else who

had, you know, decades of success in their careers. And we were going around the table.

It was a relatively intimate event. I would say 12, 15 people.

And the guy directly before us talks about how he has innovated a new version of drywall that's built using hemp that is, you know, more water resistant, it's stronger, it's cheaper to make, you can you can put it in, you know, in proverish communities. It's this incredible story. Everyone's just to make. You can put it in, you know, or impoverished communities.

It's this incredible story. Everyone's just floored by this genius who created it.

It basically is going to revolutionize drywall.

And he goes on for five or ten minutes describing what he does.

And then I'm next and I look at Kai and I'm like, oh my God, I'm a fuss to follow this guy.

And then the other person, the host of the dinner goes oh so uh gentlemen what do you do and I was like uh we make you know we co-founded Beaumani Cold Buzz we make alcohol infused cold brew coffee and the room was like yeah it was just like the coolest it was the funniest thing because it's this beautiful simplicity, no matter how you look

it, the focus of feeling cracking that can open and that smell hits you, you get that balance

and refreshing taste of Beaumani, you get the effect of enjoying a drink and getting that spark

of energy, you get that feeling of what Friday after work should feel like, what Saturday

morning brunch should feel like, what celebrating a weekend should feel like that's what's

in that can.

And that's not going to change.

Every day a different brand tells me that they need to hire a marketer ASAP, but they can't find someone they trust.

That's why I refer them to marketer hire. If you're looking

for a marketer who specializes in direct-to-consumer and e-commerce work, such as Facebook or Google

ad specialist, growth marketer, social media maven, or an expert in another marketing role,

...