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The Story of a Brand

NOVICA - 4 Steps to Creating a Social Impact Brand (and Love What You Do!)

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 28 June 2019

⏱️ 46 minutes

🧾️ Download transcript

Summary

In Part 2 of this two-part episode listen to Ramon Vela interview Roberto Milk, CEO & Co-Founder of NOVICA, as he shares with us the story of a brand. 
 
Including everything from the extremely weird and strange way NOVICA got started, what steps you need to take if you are a college student or entrepreneur and you want to build a social impact brand or you just want to make an impact & help others, how revolutionary ideas come from traveling, why Indigenous arts are dying and what we can do to preserve them, how his kids helped find some unique artist, and how when the core business is the mission, you can be fulfilled, passionate, happy, and grateful (like Roberto).
 
Check out other episodes at https://www.commercefocused.com/
 
For more on NOVICA visit: https://www.novica.com/
 
Try their products with this discount: Storyofabrand10, expires in July

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at the retention science studios.

0:08.7

This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.

0:14.9

My name is Ramon Vela, and this is the story of a brand.

0:21.2

So I was with my girlfriend, and it was my senior year at Stanford, and we were, I just didn't know what I was going to do next.

0:30.2

I was kind of lost.

0:31.1

I was like, okay, am I going to go to law school?

0:33.0

Am I, what am I going to do?

0:35.3

And then I was taking this class called Portuguese for Spanish speakers.

0:40.2

And it was a really cool class, but the only reason I was taking is because I just met my wife

0:44.6

and she was from Brazil or my girlfriend, she was from Brazil.

0:47.8

And so I needed to learn Portuguese.

0:49.4

She's like, yeah, I've got to learn Portuguese if you're going to have a serious relationship with me.

0:52.3

She's like, because if you go to Brazil, you're not going to understand a thing.

0:54.8

And so I took this class.

0:57.1

And then during the class, the teacher was talking about how in Brazil artisans don't have a

1:03.0

whole lot of opportunities and how just that last weekend in San Francisco, she saw a piece

1:07.0

from Brazil that was selling for over $100 that she said, I know the artist probably

1:11.4

got paid less than $10 for this piece. And she's like, this just doesn't work. She's like,

1:15.6

someone needs to do something about this. And then she looked at me and she like kept the eyes locked

1:20.8

on me. And I was like, what? She's saying that I should do something about this? I'm like, that's so weird. And then I was looking for ideas and I'm like, maybe that's a sign, right? And then I went back and I told to my dorm room,

1:31.3

I told, I told my girlfriend, I'm like, oh, you got to hear this idea. Look, like artisans. You know,

1:38.1

the system doesn't work. Let's figure out a better way. Kind of like what I was saying, right? And she's like, oh, you got to talk to my mom about this. Her mom was with the United Nations. And she was in between the El Salvador mission and the Bosnia

...

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