NOVICA - The Art of Starting a Revolution and Thinking Big

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 26 June 2019

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For Roberto Milk, telling the Artisan's story is at the core of NOVICA and for many of these Artisan's, who are treated like 2nd class citizens in their countries, it is their first time telling their story. These artists, their talent, and the virtual travel experiences are what brings customers to NOVICA's site but it's the stories that keep people coming back.

In this episode, you'll hear Roberto Milk, CEO & Co-Founder of NOVICA, share with us the challenges they faced building NOVICA in different countries; the difficulties in finding the artist in remote locations; why so much of branding is fake and that branding should be more about Authenticity; why traveling and social impact is in his blood; and why from the beginning NOVICA wanted to think and do something big, like start a revolution in hand made goods and send nearly $100 Million to Artist/Artisans around the world.

Listen while Ramon Vela interviews Roberto Milk in Part 1 of this 2 Part episode and hear Roberto share the inside story of a brand.

Check out other episodes at https://www.commercefocused.com/

For more on NOVICA visit: https://www.novica.com/

Visit our advertiser: https://www.holidaycbd.com/

Transcript

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0:00.0	Recorded at the retention science studios.
0:08.7	This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.
0:14.9	My name is Ramon Vela, and this is the story of a brand.
0:20.8	Hey, everyone, this is Ram Story of a Brand.
0:22.8	Hey, everyone, this is Ramon Bella.
0:27.0	I've got another amazing episode of the story of a brand.
0:29.7	Today, we have just this incredible guest.
0:32.1	I've been really looking forward to interviewing him.
0:35.8	But before we start that, I wanted to give a shout out.
0:44.3	Today, we're in a special location and I really want to be appreciative of them allowing us to film and record our interview here at this location.
0:48.3	So without further ado, Johann Magesha, would you mind from Slick Deals?
0:55.3	Please tell us a little bit about your podcast.
0:57.8	Yeah, thanks for having me home for a little bit.
1:00.8	So we at Slick Deals, we're at Deal aggregating sites, our community post deals from all around the web that they find.
1:07.8	So we have a little podcast that we started a few weeks ago called the Slick
1:11.3	Deals Daily. You can find on iTunes, Google Play, Spotify, everywhere. So it's a quick little
1:16.3	rundown about about five minutes or so every day where we recap some of the best deals that
1:21.0	our community finds from around the web. So it's a little bit of humor mixed in with some deal
1:25.2	hunting and finding. So it's a great little recap to see
1:28.3	what kind of deals are out there every day. That's fantastic. And the name of it again is
1:32.7	Slick deals daily. It's available Monday through Friday, new episodes every day. Great. And they
1:37.3	can subscribe on Apple and all the other main directories? Everywhere you find podcasts. Great. Fantastic.
	...

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