Wander Beauty - The Brand For Time Starved Women on the Go

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 10 July 2019

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For Divya Gugnani, CEO & Co-Founder of Wander Beauty, life has always been about forging new paths. Whether it was graduating from college and working in investment banking and venture capital or starting her first company, an Auto Parts supply company. So when she noticed that there were no beauty brands speaking to women like herself, who were always on the go and constantly in motion, she decided to make one. That's where the idea of "beauty in motion" came about and which eventually led Divya and her co-founder to forge a new beauty category which they passionately refer to as "On the Go Clean Beauty". But there is so much more to the story.

In Part 1 of this feature, Divya is going to share her background including the companies that she has built, the origin story of the brand and how it came about from personal experience including why brands weren't speaking to women of color like herself, advice for entrepreneurs such as "not all businesses models scale" and the need to be self-aware, and finally her experience raising capital and dealing with the male-dominated industry of venture capitalism and how uniquely difficult this process can be for women entrepreneurs.

Listen while Ramon Vela interviews Divya Gugnani in Part 1 of this 2 Part episode and hear Divya share the inside story of a brand.

For more on Wander Beauty visit: https://www.wanderbeauty.com

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Visit our Sponsor: https://www.retentionscience.com/

Transcript

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0:00.0	Recorded at the retention science studios.
0:08.6	This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.
0:14.8	My name is Ramon Vela, and this is the story of a brand.
0:29.2	Being an entrepreneur is so stressful.
0:31.4	Now, you don't even have to be just an entrepreneur.
0:35.2	You can be an e-commerce manager, a digital marketer, or whatever.
0:39.8	Life is stressful, and it causes anxiety for so many people.
0:42.7	And I don't know about you, but I wish I can be at that moment,
0:47.8	that moment when you're on vacation or holiday and you've just finished your spa day and you feel so relaxed and so stress-free and you want to capture that moment.
0:53.4	Well, now I think you can. Let me introduce you
0:56.2	to Holiday. Holiday provides delicious premium hemp CBD Gummies guaranteed to help you sit back,
1:02.9	relax, and release that stress and anxiety and enjoy every day like it's a holiday. And what's
1:09.6	more, what's important to me is unlike other brands, holiday sources
1:13.6	sustainably and organically grown ham for their products that will make you feel no high,
1:19.5	but all chill.
1:21.4	So they've got a lot of options for you.
1:23.2	They've got a one-time purchase option, but they also come in customizable subscription service that
1:28.6	delivers exactly what you need when you need it. So now you can recapture that holiday by going to
1:35.0	holidaycbd.com. Again, that's holidaycbd.com. You know what stinks? It's spending all your freaking money on driving traffic to your site, but only
1:47.9	converting one or maybe 2% of them to sales. Now, this is a really common problem, and fortunately,
1:54.5	Privy is sitting out to solve this. Over 300,000 loyal business owners trust Privy with
1:59.7	list growth and increasing conversion.
	...

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