Nopalera - You Are Their Wildest Dream
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 4 December 2021
⏱️ 37 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**
“Surround yourself with people that believe in possibility,” says Sandra Velasquez, Founder of Nopalera. In part 2, she suggests that small brands should believe in their value and the value of their product and not worry about high pricing.
Sandra advises founders and potential founders not to take advice from people who are not attempting to live out their dreams. She also mentions her association with Credo Beauty. She had to follow strict rules to be one of the clean beauty brands they carry.
She wanted to avoid using too many ingredients and be environment-conscious while making her products. Presently, the brand has three cactus-based soaps and a unique package design that has helped spread its message.
She discusses:
* Undervaluing oneself
* Plus equal minus
* Partnering with Credo Beauty
* Helping the community
* Nopalera products
* Their unique package design
* What's next
Join Ramon Vela and Sandra Velasquez as they break down the inside story on The Story of a Brand.
For more on Nopalera, visit: https://nopalera.co/
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at MuteSix Studios. |
| 0:07.0 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.0 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.6 | And I guess just last parting words of advice, I mean, we've kind of talked about this, |
| 0:25.5 | but I can't say it enough, is that, you know, you have to surround yourself with the pot. |
| 0:30.6 | You have to surround yourself with people that believe in possibility. |
| 0:34.0 | And, and not just surround yourself with people, but also what do you listen to? What do you read? |
| 0:39.3 | Really surround, like, change your environment. And by that, it doesn't mean that you have to |
| 0:43.6 | change houses, right? You don't have to do anything drastic. Just like change the things that |
| 0:48.1 | are inful, that you're letting into your brain, you know? So like, are you listening to this type |
| 0:52.5 | of podcast to get inspired every day? Is that what you listen to when you're like, you know so like are you listening to this type of podcast to get inspired every day is that what you |
| 0:54.4 | listen to when you're like you know cooking or whatever what books are you reading at night |
| 0:58.6 | are you reading any books you know really uh change you can change your brain your brain will do |
| 1:05.6 | whatever it is that you tell it is possible or not possible it doesn't know the difference |
| 1:10.2 | between what's possible and what's not possible. |
| 1:12.6 | You get to tell it that like a GPS. |
| 1:14.6 | So if you say, hey, like here's where I want to be in five years or here's what I want to be in one year. |
| 1:20.6 | And you tell it that to your brain, like you're, you will take actions like a GPS, you know, |
| 1:26.6 | coordinator to get you there. |
| 1:29.6 | But you first have to decide where you want to go. |
| 1:32.1 | And you also have to believe that you deserve to be there. |
... |
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