Fairy Glow Mother - The Skincare Brand with Magical Powers

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 8 December 2021

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“Good fortune to your skin,” that's what Fairy Glow Mother does to your skin. In part 1, we have Hadiyah Daché, Founder and CEO of Fairy Glow Mother, a budding skincare empire based in Oakland, California.

Hadiyah had worked in tech and marketing in the past, but she felt bored. She got on to the beauty industry by starting a part-time skincare studio in 2018. Her studio specializes in treating acne, hyperpigmentation, and transition.

But in 2020, the pandemic led her to quit her full-time job and take her beauty services studio as a full-time job. The name 'Fairy Glow Mother' came to her randomly in the middle of the night. While the pandemic is tragic, she feels it provided the motivation and environment to get her skincare products jumpstarted.

She discusses:

* Gratefulness
* Overview of the brand
* Her motivation
* Becoming a business owner
* Building community
* How she named the brand

Join Ramon Vela and Hadiyah Daché as they break down the inside story on The Story of a Brand.

For more on Fairy Glow Mother, visit: https://fairyglowmother.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

This episode was brought to you by MuteSix.

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Transcript

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0:00.0	Recorded at Mute Six Studios.
0:07.7	This is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.0	This is the story of a brand with your host, Ramon Vela.
0:27.6	My name's Hadiaya Dashay I am the owner and the founder of fairy gloma there have magical powers and bring good fortune to your skin so
0:31.6	probably not a surprise if you're listening but I am the spirit really skincare
0:36.6	empire budding skincare empires. So I do have a
0:41.8	studio located within Oakland, California, where I provide skincare services. It is primarily
0:48.4	members only, but we do try to keep a couple of appointments per month to, you know, bring in new people.
0:56.5	I specialize within treating acne, hyperpigmentation, and also servicing those who are in
1:03.5	transition. So I have a lot of trans women, trans men clients. In addition to that, I also have a
1:10.7	skincare line that is in its current state,
1:15.0	it's pretty much catered towards my acne clientele because that is probably about like 85%
1:23.2	of my business. But I, you know, I'm constantly working on it and expanding it as well.
1:31.8	And, yeah, in a nutshell, that is very glow mother.
1:36.8	The big goal or idea is just to expand it more into kind of like a 360 wellness type of business.
1:48.2	But for right now, we're just sticking with skin care and it's working out, Chris.
1:56.5	I am Alexandra Collis, director of customer experience for Princess Polly.
2:01.0	Our demographic is Gen Z.
2:03.0	And this is the I expect a response now.
2:06.1	I call them the now customer.
2:07.4	Our CX teams engage across every single channel.
2:09.9	It is very important that we meet our customers where they are.
	...

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