Nopalera - A Mexican Botanical Bath & Body Line
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 4 December 2021
⏱️ 37 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**
“To raise the cultural perception of the value of Mexican goods” that's the purpose behind Nopalera. In part 1, we have Sandra Velasquez, Founder of Nopalera, a Mexican botanical bath, and body line.
Sandra went to a music school, led a band called Pistolera (see them on NPR’s Tiny Desk), and has been a musician her entire life. After losing her day job, she came to realize that she could continue her mission of sharing her culture not just through music but through launching a consumer brand. To her, building muscles to deal with rejection helped her in making this switch.
The brand launched in the middle of the pandemic. It's not just to promote and elevate Mexican products but also to help the Latino community. She also mentions that access to capital and the right mindset is necessary for business.
She talked about:
* Gratefulness
* Overview of the brand
* Her background
* Her turning point
* What holds people back
Join Ramon Vela and Sandra Velasquez as they break down the inside story on The Story of a Brand.
For more on Nopalera, visit: https://nopalera.co/
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*
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*
This episode is also brought to you by Fenix Commerce.
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*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at MuteSix Studios. |
| 0:08.0 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.8 | And he's not your average host. |
| 0:14.2 | This is the story of a brand with your host, Ramon Vela. |
| 0:20.9 | So, Nopaleraera just turned one year old. |
| 0:24.5 | So I launched in the middle of the pandemic in November of 2020. |
| 0:29.6 | And Nopalera is a Mexican botanical bath and body line. |
| 0:33.6 | We have five products currently. |
| 0:35.6 | Three of them are our signature cactus soaps. |
| 0:38.3 | And then we have one exfoliant and then we have a solid moisturizing bar. |
| 0:42.3 | So, you know, the whole purpose of the brand, the reason that we exist is to raise a cultural perception of the value of Latino goods in the marketplace while also helping our community stand in their worth. |
| 0:57.0 | That is why we exist. And so I created this brand. I specifically work to create to make it a high-end brand so that it could sit on the shelves of premium retailers next to other high-end brands, which are mostly not in Spanish, which are mostly |
| 1:12.8 | not Latino, and to really take up space there because we are the largest minority group in |
| 1:18.2 | this country, and I just didn't understand why we weren't represented on shelves. |
| 1:25.7 | We all know delivering shipping are a major pain. |
| 1:28.7 | Fortunately, with Phoenix Commerce, you can now deliver a better customer experience |
| 1:32.5 | and improve conversions up to 14%. |
| 1:35.4 | How? |
| 1:36.2 | By providing your customers with personalized actual delivery dates and options directly on your web store. |
| 1:42.7 | And post-purchase, while stay on top of things with |
| 1:45.7 | phoenix proactive delivery alerts so retailers brands and online merchants big and small trust |
| 1:51.2 | phoenix commerce to optimize their entire order shipping and delivery experience so why not you |
... |
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