**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

 

Snacks that are better, healthier, and more sleep-friendly have to be something consumers want, and providing those snacks is the mission of Sean Folkson, the CEO of Nightfood, a night snack company.

It took Sean 20 years after college to start Nighttime. He used to be in Internet marketing and was an outsider in the food industry. Sean got the idea for the brand while searching for snack foods suitable for the night on Yahoo. But to get the ball rolling for the business, he needed the spotlight on healthy snacks to also cast a light on how nutrition affects sleep.

Sean says that people like to eat different things at night. So, Nightfood wants to give them a better and healthier version. He mentions that nowadays, there's more awareness about nighttime snacking, and brands like Pepsi and Unilever are giving validation to the premise of Nightfood.

In the first half, Sean talks about:

* Gratefulness.
* How the low-carb trend eventually expanded to include other healthy nutrition strategies.
*https://nightfood.com/ His eating habits in college and his 20s provided a spark.
* How his idea eventually evolved into a publicly-traded company.

Join Ramon Vela and Sean Folkson as they break down the inside story on The Story of a Brand.

For more on Nightfood, visit: https://nightfood.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

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This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit shoppinggives.com/sb.

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This episode is brought to you by DRVE.

DRVE invests and manages paid marketing for ecommerce brands around the world.

What makes DRVE different is its unique offer of capital, expertise, and data-driven systems to scale online sales.

Amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Visit drve.com/pod

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This episode is brought to you by Cartloop.

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