**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

 

Food is survival, meaning when food is taken care of, one can think about other things. In the second half, Sean Folkson, the CEO of Nightfood, advises people getting into new categories to refrain from putting “going public” into their strategy. It’s just not remotely as easy as one thinks.

In its journey, Nightfood built a team in which some people were pragmatic at first but later changed. Nightfood has a rebate program called “Try it Free” for customers too. The brand has also been endorsed as the official ice cream by American Pregnancy Association in 2020 because ice cream - particularly Nightfood’s brand - was a natural craving.

Next, they are going to be in hotels and supermarkets. They are looking forward to conquering other snack formats as well.

In part 2, Sean talks about:

* Advice for those creating new categories.
* Their formulation - what is subtracted and added from their products.
* The historical function of food.
* The unique flavors - and quirky product names - at Nightfood.
* How to find their products.
* The upcoming launches at hotel chains.

Join Ramon Vela and Sean Folkson as they break down the inside story on The Story of a Brand.

For more on Nightfood, visit: https://nightfood.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

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This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit shoppinggives.com/sb.

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This episode is brought to you by DRVE.

DRVE invests and manages paid marketing for e-commerce brands around the world.

What makes DRVE different is its unique offer of capital, expertise, and data-driven systems to scale online sales.

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This episode is brought to you by Cartloop.

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