Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

podcast, and he's not your average host.

This is The Story of a Brand with your host, Ramon Vela.

When we say ethically and locally, we make everything in Los Angeles.

We cut and sew our own shapes, meaning I buy fabric from, you know, a textile vendor,

and then we make our own bodies.

In the beginning, I was buying pre-made American apparel shirts

or other vendors and printing on them,

but I realized the fabrics weren't exactly what I wanted

or the shapes, you know, I wanted to just part a little looser,

the neck a little lower.

So we started creating our own bodies

and over the years we kind of perfected certain cuts and

there are staple cuts now and the creative process is I always start with like a seed of an idea

so in my phone in my notes I just always jot down know, like manifestation was one, or if I want to

embody the message of being boundless and infinite and remind people not to be kind of oxed in.

So we have like the infinite design and that one's very abstract.

It's just a kind of a symbol of lines expanding outwards and I drew some circles that aren't sealed.

I just kind of want to let people know not to be bound.

And, you know, there's so many designs that kind of start off with just a simple idea.

And then it's kind of a freestyle, you know, art session for me.

Hey, don't forget to listen to part one of this amazing feature.

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