NEOCLASSICS - The Brand for People Who Live Consciously

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 12 October 2020

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, Richard Bao, Founder at NEOCLASSICS, shares the story of his Los Angeles-based brand that features original message-driven artworks and with a goal of cultivating conscious minds. He shares how he was financially successful yet emotionally and soulfully miserable at his finance job. So in the midst of the worst financial recession in current times, he left his job to start a brand for people who want to live a conscious lifestyle and mentality. Here's his story.

In part one, Richard discusses: Who is NEOCLASSICS; Why the brand is a manifestation of his beliefs; Richard's origin story; Why we're seeing the rise of the "conscious consumer"; Why creatives have such a hard time in business; Brand building advice for Creatives & Artist; How to stay emotionally balanced - "Never too high, Never too Low"; And so much more.

Join us while Ramon Vela interviews Richard in Part 1 of this episode and listen to him share the inside story of a brand.

For more on NEOCLASSICS visit: https://neoclassics.org/

Visit our sponsors:

Retention Science - RetentionScience.com/sob

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.6	Neo-classics was, or it is a brand I created early 2010,
0:27.3	and it's a brand for everyone with a conscious lifestyle or mentality.
0:34.6	We're not really bound to any specific age group or fashion, you know, sense,
0:43.3	but more of a mentality in a way to live. And yeah, the brand is kind of a manifestation
0:49.3	of my own personality and, you know, just a lot of experiences I've been through. And our goal is to
0:55.9	cultivate conscious minds and, you know, just create a community with like-minded individuals.
1:05.0	Hey, everyone. This is Ramon Vela and this is another episode of the story of a brand. Like always, I've got an amazing
1:13.1	founder and brand that we're going to feature on today's show. But before I do, let me say a little
1:18.9	something about my partner retention science. Now, most customer relationships and when your
1:24.6	email workflows do. So why not skip the same boring, linear workflows and campaigns that 99.9% of all email
1:32.3	marketing software forces you to use.
1:34.3	Instead, with retention science, each shopper gets a unique campaign based on their data and their behavior.
1:41.3	Retention science uses built-in campaign logic that is always improving,
1:45.3	even while you sleep, so you engage customers wherever they are in the journey of your brand.
1:50.5	Visit retention science.com forward slash SOB. That's retention science.com for slash SOB and sign up for a demo because this is something you really have to see for yourself.
2:04.4	Now, for a limited time, the listeners of the show also get their first month free when signing up for a retention science account.
2:11.2	And on a personal note, I will say this is the best way that I've described this company is that if Elon Musk designed an email marketing
2:19.2	software, this is what he would design. So definitely go check them out, retention science.com
2:25.1	or slash SOB. Now, without further ado, let me introduce you to our featured brand today and founder Richard Bell who is founder
2:37.9	and chief designer of Neil Classics welcome to the show hey Ramon thank you for
	...

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