Dr. Brite - Clean, Effective. Affordable Products for Your Family

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 14 October 2020

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, Dr. Pooneh Ramezani, Co-Founder at Dr. Brite, shares the story of building her unique brand dedicated to manufacturing highly effective and clean ingredient products that are safe for the entire family. She tells us what it was like to go from dentist to founder of a brand and all the challenges in between. She also discusses the challenges of using clean effective ingredients and not cutting corners, all while becoming a certified B-Corp. As Pooneh says, "it's a challenge but what you put in your mouth or in your body or have in your home with your family really matters". This is why she is such a proponent of transparency of ingredients. Here's her story.

In part one, Pooneh discusses: Who is Dr. Brite; Why they started the brand; How cancer and her nephew eating toothpaste played a part in motivating the founders; Why what you use in your home, really matters; The challenges of starting a brand; Why consumer preferences are trending toward clean ingredients; Why packaging matters as well; Why making their products affordable and within reach of every family is part of their mission; And so much more.

Join us while Ramon Vela interviews Pooneh in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Dr. Brite visit: https://www.drbrite.com/

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Retention Science - RetentionScience.com/sob

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	Dr. Bright was founded in 2015. Dr. Bright was founded in 2015.
0:24.9	By me, I'm the CEO and co-founder.
0:28.1	I'm also a mom and a dentist of over 20 years.
0:31.4	I'm my sister, Paris, who is a cancer surgeon and also a mom.
0:36.7	So at Dr. Bright, the whole mission of the company is to create
0:42.4	safe and effective essential products to the public at a reasonable price. And we have two categories
0:51.2	of products. We started with oral care products.
0:54.4	That was our main oral care products that are safe,
0:59.1	that are effective.
1:00.3	And also then we went into personal and home sanitation products.
1:05.7	And we did that because of the pandemic.
1:09.6	And I believe we're going to stay because people love
1:13.3	our home and personal care sanitation products.
1:19.8	Hey everyone, this is Ramon Vela and this is another episode of the story of a brand.
1:26.2	Today, as always, I've got this amazing founder,
1:29.3	entrepreneur, and brand that we're going to feature. But before I do, let me tell you a little
1:34.4	something about one of my partners, retention science. Now, most customer relationships
1:39.8	end when your email workflows do. So why not skip the boring linear workflows and campaigns
1:46.0	that 99.9% of all email marketing software forces you to use. Instead, with retention
1:51.8	science, each shopper gets a unique campaign based on their data and behavior. Now, retention
	...

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