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My Duvet Flip by Jack Parsons

My Duvet Flip: Melanie Smallwood, Chief Brand Officer, Global Fashion Group

My Duvet Flip by Jack Parsons

Jack Parsons

Business, Careers

4.25 Ratings

🗓️ 8 June 2023

⏱️ 48 minutes

🧾️ Download transcript

Summary

Send us a Text Message.Welcome to My Duvet Flip, where we get real with everyday people who are way more inspiring than those out-of-reach celebrities. Each episode, I chat with industry leaders and find out what makes them flip their duvet and face the day. Today, I had the pleasure of speaking with Melanie Smallwood, Chief Brand Partnerships Officer, Global Fashion Group. It's going to be a super exciting convo full of all kinds of learning and insight.But seriously, hit subscribe...

Transcript

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0:00.0

The President Thank you. Cool. So are you ready?

1:13.6

Yeah, so you're going to...

1:15.6

You're going to introduce in there.

1:18.6

My name, my job, a little bit about what the company is.

1:22.6

I know we've only given you literally eight seconds to do this.

1:25.6

Great prep.

1:29.0

But ready when you are.

1:31.2

Hi there, good morning.

1:33.0

My name is Melanie Smallwood.

1:36.4

I'm the Chief Brand Partnerships Officer for Global Fashion Group.

1:41.8

We're a fashion e-commerce business that operates across 12 countries internationally.

1:46.0

We have a turnover in the double digit billions. So we're relatively well positioned in our markets.

1:51.5

And my role is anything and everything to do with commercial strategy.

1:56.2

So we work with 9,000 people across different countries,

2:00.0

from South America to Southeast Asia to Australia.

2:04.5

And yeah, it's a great job, great company, very diverse, very youth-oriented because our consumers are 18 to 25.

2:14.6

So yeah, it's a fantastic business.

2:17.1

I've been there for seven years now. Wow.

2:19.4

So I thoroughly enjoy it. And you say it, you say it's so calmly. It's such,

2:24.8

it sounds such a big role and we're going to get into it in a minute. But you say it's so

2:28.6

peacefully. And I love that. Just content and calm, which is great. So I want to start here and we'll get on to all things

2:36.1

fashion, technology, your career, your advice to youth. But we always start here because there'll be

...

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