Mother Raw - Super Pure, Clean, and Organic
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 16 February 2022
⏱️ 37 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Yotpo.
Why should salad dressing always be served on the side, ponders Kristi Knowles, CEO of Mother Raw. If it's super pure, clean, and organic, you should pour it on freely.
Mother Raw's products are versatile and don't fit into a single category. A dip can be a spread or a dressing and the other way around.
Kristi says there's a supportive network among entrepreneurs in the natural food and beauty space - rather than a competition - because the common goal is making a positive impact.
In Part 2, Kristi talks about:
* How condiments can be a great way to transition to a plant-based diet.
* Entrepreneurs can avoid mistakes if they're part of a network of like-minded supporters rather than competitors.
* Her company's priority in the COVID pandemic was delivering 100 percent service levels.
* The importance of controlling manufacturing from start to finish.
* The freedom of beginning the company without needing millions of dollars from investors.
* The value of getting the right certifications for the products.
* Take the product seriously so the consumer can have fun.
* Ask yourself, "what unique thing can I do today to make an impact."
Join Ramon Vela and Kristi Knowles as they break down the inside story on The Story of a Brand.
For more on Mother Raw, visit: https://motherraw.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.
As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.
Want to know more? Visit https://yotpo.com/storyofabrand
And turn your one-time shoppers into lifelong brand lovers.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Well, one of the things that I've really come to value more than ever is my network in my community. |
| 0:13.7 | And what's lovely about this natural food and I probably think beauty space, like you said before, is that they |
| 0:23.2 | generally are starting from the position of how can I have an impact, a positive impact. |
| 0:29.4 | And so there's a supportiveness in the network of people who are in these industries that |
| 0:35.1 | is like anything I, it's like nothing I've ever seen before, |
| 0:38.1 | supportive as opposed to competitive. And of course, we're all here to win, you know, whatever |
| 0:42.8 | winning looks like for you. But what I have learned is just the importance of building that |
| 0:49.2 | network by actively reaching out, whether that's through LinkedIn or, you know, being on webinars |
| 0:57.4 | and really paying attention to who's on those same webinars as you and reaching out to them |
| 1:03.4 | using that as, you know, the reason, hey, I saw you on this, you know, platform and I really |
| 1:08.5 | love what you said and I want to reach out to you. So number one |
| 1:13.4 | is building your network and dividing that network into people who are there who are part of |
| 1:22.6 | the network who can provide business expertise, right, We've been there before. |
| 1:34.4 | Recorded at Send Lane Studios. |
| 1:37.1 | This is not your average entrepreneur or e-commerce podcast. |
| 1:39.3 | And he's not your average host. |
| 1:41.9 | This is the story of a brand |
| 1:43.8 | with your host, Ramon Vela. |
| 1:47.0 | This podcast is supported by Yotpo, the leading e-commerce marketing platform for brands looking |
| 1:52.6 | to drive customer loyalty. Now, I'm sure many of you know, customer retention is the new |
| 1:58.2 | acquisition. With Yoppo, brands can provide value through a strategic loyalty program |
| 2:03.6 | and ensure shoppers come back time and time again. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.