Mother Raw - Putting Good on Good
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 16 February 2022
⏱️ 34 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Yotpo.
Mother Raw was born from a simple idea - "why can't your salad dressing be as healthy as the salad," says CEO Kristi Knowles. That's why the company's motto is "Put good on good."
Kristi wanted to use the company's focus on nutrition and wellness to impact the larger population and environment.
Coping with fear is a common challenge for entrepreneurs, Kristi says, and she certainly felt it as someone moving from a large corporate environment to a smaller operation. But what helped her push through was the support she got from others around her.
In Part 1, she talks about:
* Her support from her own "Fab Five," a group of female business executives in the food manufacturing industry.
* How it makes more sense to eat a plant-based diet - whether for health, animal welfare, or sustainability.
* Her entrance to the company was initially intended to help extend the brand.
* How belief in Mother Raw's product and mission provided the necessary "belief" to overcome any fears.
* How her diet evolved from plant-based to vegetarian to vegan.
Join Ramon Vela and Kristi Knowles as they break down the inside story on The Story of a Brand.
For more on Mother Raw, visit: https://motherraw.com/
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As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.
Want to know more? Visit https://yotpo.com/storyofabrand
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Transcript
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| 0:00.0 | So Mother Raw is basically we are a line of condiments, salad dressings and marines, and dips. |
| 0:07.9 | So that's, you know, that's what we, that's what we produce. |
| 0:10.2 | And we self, we self manufacture, which we're really proud of. |
| 0:13.3 | But I think, you know, what what makes a brand, a brand, as you said, is a mission and a purpose and so much more than just the product. |
| 0:21.5 | And our motto is put good on good. |
| 0:25.4 | And we were born from this simple idea that, you know, why can't your salad dressing be as |
| 0:32.1 | healthy as your salad? |
| 0:33.8 | Do you look at conventional salad dressings that you buy in the store on the shelf? |
| 0:39.1 | It's shocking, you know, what's in there. |
| 0:42.3 | And it just was, it just, it started from that really simple idea. |
| 0:46.7 | And so putting good on good is, you know, the salad dressing that you put on your salad is as healthy as your salad. |
| 0:52.9 | And then from there, we've, you know, we've really defined our mission around encouraging |
| 0:58.6 | more people to eat more plants. |
| 1:01.4 | So we are plant-based. |
| 1:04.6 | We are organic. |
| 1:05.8 | We are all kinds of things that I know that we'll get into in terms of our product |
| 1:09.4 | definition. |
| 1:10.8 | But at the end of the |
| 1:11.7 | day, our mission is simply, you know, it makes sense to eat more plants, whether it's for the |
| 1:17.3 | planet, animal welfare, sustainability, whatever angle you come at it from, how can we encourage |
| 1:24.5 | more people to do that? So we've provided these, you know, delicious, we say ridiculously the delicious products |
| 1:30.7 | that makes it easy and versatile to get more plants into you. |
... |
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