Monica Devreese | Founder of Rabbit Running Apparel
The Freetrail Podcast with Dylan Bowman
Dylan Bowman
5 • 773 Ratings
🗓️ 13 April 2022
⏱️ 83 minutes
🧾️ Download transcript
Summary
Monica Devreese is the Founder of Rabbit -- the running apparel brand based in Santa Barbara, CA. Monica has spent her career in the running industry having worked for Adidas, Deckers, and in specialty retail, owning the Santa Barbara Running Company. In this conversation we talked a lot about her career, what she's learned along the way and how she's built Rabbit into a successful business.
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Transcript
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| 0:00.0 | Hey, fam, welcome to the free trail podcast. I'm Dylan Bowman. Glad to have you here for another really fun episode that I |
| 0:22.8 | really loved recording. Today we're joined by Monica DeVries, the founder of Rabbit. They're running |
| 0:30.2 | apparel brand based in beautiful Santa Barbara, California, Heaven on Earth. I'm sure you guys |
| 0:35.4 | are all familiar with this brand by now. |
| 0:38.4 | As most of you know, I really enjoy talking about the business and industry side of the |
| 0:44.4 | sport, learning from people who've built their careers within it. And Monica is a true industry |
| 0:50.2 | veteran for more than two decades. She's also a very inspiring entrepreneur who has experience |
| 0:56.8 | in every facet of the running business. She's been a sales rep, a product manager, a brand manager |
| 1:04.3 | at Adidas and Decker's. She owns a specialty run retail store in Santa Barbara, and now she runs a successful and fast-growing apparel business in Rabbit. |
| 1:16.0 | I use this as an opportunity for me to learn from Monica's experience and to learn about how she's got to where she is, how she's arrived there in her career. |
| 1:27.3 | We talked about her background, |
| 1:28.9 | working for big brands, the founding story of Rabbit, the challenges of building a business |
| 1:34.7 | from scratch in a crowded category. We talked about the entrepreneurial journey, the process |
| 1:41.4 | of building great product, balancing being a mom, athlete, and female |
| 1:47.2 | founder all at the same time and a lot more. This was a really fun conversation. I have to say I have |
| 1:52.6 | a ton of respect for Monica and the way she's been able to build that brand and for those in |
| 1:58.5 | the industry and for those looking to make their way into the running |
| 2:02.2 | or outdoor business this one is filled with insights so hope you enjoy the conversation as always |
| 2:08.8 | and speaking of another small brand within the running space the free trail podcast is made |
| 2:15.6 | possible by our presenting sponsor, Speedland. |
| 2:19.3 | Please go visit run speedland.com. Check out the SLHSV. We are a few weeks into pre-orders now. |
| 2:27.4 | Product delivery is still anticipated for early May. So make sure you get in line for those |
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