Michael Sikand & Simran Sandhu - Co-Founders of Our Future Speak on Getting Acquired by Morning Brew

The Casey Adams Show

Listener.com Podcast Network

Business, Entrepreneurship

4.8 • 637 Ratings

🗓️ 19 May 2023

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today on The Casey Adams Show I sat down with Michael Sikand & Simran Sandhu, the co-founder of Our Future (recently acquired by Morning Brew). They discuss their journey, which began with a mentor's advice to never let a good crisis go to waste. They emphasize the importance of finding content that can be monetized, creating high-quality ads, and growing it as big as possible. They also discuss the importance of having a friendship with ambitious people of the same age, picking the right market, and managing expectations. - Follow Michael on Instagram: https://www.instagram.com/michaelsikand/ Follow Simran on Instagram: https://www.instagram.com/im.simmy/ Follow Our Future on Instagram: https://www.instagram.com/ourfuturehq/ - [00:00:01] - "Future innovators join podcasting" [00:09:05] - Media empire born on TikTok. [00:12:16] - Loving suits, speaking, pivoting. [00:18:49] - Managing expectations: hard. [00:22:06] - Founders considering selling Morning Brew. [00:25:14] - "Productivity in Austin exceeds NYC." [00:28:19] - Innovative short-form content creator. [00:37:51] - Discipline leads to success. [00:44:03] - "Embrace momentum, accept yourself." [00:47:15] - Gaining diverse experience for growth. [00:50:26] - Excited network-building and parring. - Subscribe to The Casey Adams Show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-casey-adams-show/id1328795944 Follow Casey on social media: Instagram: https://www.instagram.com/casey Twitter: https://www.twitter.com/CaseyAdams TikTok: https://www.tiktok.com/@caseyadams YouTube: https://www.youtube.com/@CaseyAdams - Follow The Casey Adams Show on social media: Instagram: https://www.instagram.com/caseyadamsshow Twitter: https://www.twitter.com/CaseyAdamsShow TikTok: https://www.tiktok.com/@caseyadamsshow YouTube: https://www.youtube.com/@CaseyAdamsShow Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Welcome back to the Casey Adams Show. Today I am joined by Michael and Simi from our future. Thank you so much coming on the show, guys.
0:09.3	Thanks for having us. Yeah, thanks for having us, Casey. It's been so inspiring to see that you had an exit a couple of months before us.
0:16.5	We were fire under our ass to get ours done. And I know you know how long these things take and how
0:22.3	much effort and energy they require but now we're post exit baby I help kick
0:27.7	Boko's got his cold plug oh my gosh the marathon wave and it's just inspiring to see mad
0:33.6	definitely a great time in our lives I appreciate that man and I mean I just want to first start off and say, you know, again, I know I've told this
0:41.2	to both you guys off the podcast, but congratulations on the recent acquisition.
0:46.7	I know for people that are watching this podcast, you guys are live from the Morning
0:50.0	Brews Studio.
0:51.3	Epic setup.
0:52.0	It's looking great.
0:53.3	And I've been really excited to have this conversation
0:55.6	because, you know, I interviewed lots of founders, but the ability to sit down with, you know,
1:00.3	like-minded founders that are the same age as me to really dive into your story, but also coming
1:05.8	off of an acquisition, something we both recently experienced. I think that the perspective
1:10.5	that we can bring to not only
1:12.4	younger entrepreneurs, but people that are our age or older is going to be quite different than
1:17.6	a typical interview that I do. So I'm super excited to dive in and to have a great conversation
1:21.8	with you guys. And just to really dive in it, for people that might not know what our future
1:26.9	is, what is it and where
1:29.6	did this whole journey begin? Yeah, I mean, the journey started when COVID hit. And a mentor told
1:35.0	me never let a good crisis go to waste. So, you know, as the smoke was up in the air during COVID,
	...

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