Asad J. Malik - Founder of Judu AR on Building the Future of AR Gaming

The Casey Adams Show

Listener.com Podcast Network

Business, Entrepreneurship

4.8 • 637 Ratings

🗓️ 17 May 2023

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of the Casey Adam Show, Asad J. Malik, founder of Jadu AR, shares his journey as an entrepreneur and how his childhood fascination with toys led him to create immersive augmented reality games that use the player's immediate location. Malik breaks down the current landscape of consumer AR and highlights Jadu's unique approach to building gameplay. He also discusses the potential of multiplayer AR gaming and the use of AI in development. Learn more about Jadu AR: https://jadu.ar/ Follow Asad J. Malik on Twitter: https://twitter.com/AsadJMalik - Subscribe to The Casey Adams Show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-casey-adams-show/id1328795944 Follow Casey on social media: Instagram: https://www.instagram.com/casey Twitter: https://www.twitter.com/CaseyAdams TikTok: https://www.tiktok.com/@caseyadams YouTube: https://www.youtube.com/@CaseyAdams - Follow The Casey Adams Show on social media: Instagram: https://www.instagram.com/caseyadamsshow Twitter: https://www.twitter.com/CaseyAdamsShow TikTok: https://www.tiktok.com/@caseyadamsshow YouTube: https://www.youtube.com/@CaseyAdamsShow Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Welcome back to the Casey Adams show. Today we are joined by Asid J Malik, the founder of Jadu.
0:07.2	Thank you so much for coming to the show. Absolutely. I'm glad we finally made it happen.
0:11.1	I know. It's been quite some time and it's been so incredible watching your journey and what you guys have done.
0:17.6	And for the people that may not know what you've built at Jadu, I would love for you to
0:22.2	give a high level overview of what it is before we dive into it. Sure. Yeah, so Jadu is fundamentally
0:29.2	an AR company. We've been building augmented reality from an entertainment perspective for a long
0:34.8	time. That involved building narrative experiences that we would take to film festivals like Sunnance and Tribeca.
0:42.3	And, you know, throughout this journey, roughly two years ago, we got really into the NFT crypto space and, you know, we're really active there.
0:51.9	And out of that has basically emerged the position we are in right now,
0:56.1	which is we are a reasonably well-funded,
0:59.9	large AR company essentially trying to build a new form of AR game.
1:05.5	So cool.
1:06.4	And when I think about AR,
1:08.1	it's it's something that truly excites me, right? I think there's a lot of people that, you know, when I think about AR, it's, it's, it's something that truly excites me, right? I think
1:12.4	that there's a lot of people that you think about virtual reality and AR augmented reality.
1:19.1	There, it's a different, different landscape, right? And when you think about AR and where it is
1:25.2	today, what, like, what is your consensus of where AR is today and what direction
1:31.6	is it moving in in terms of the use case for people watching and listening that may not be
1:36.0	utilizing it today? I think honestly the best way to look at the landscape is by breaking
1:41.8	down the companies that are operating in it at the moment.
1:44.9	So, you know, on one hand, you have enterprise AR, which we're just going to put aside for now,
1:49.2	because it's a thing on its own.
	...

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