MBA998 Must Read: Damn Good Advice by George Lois

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 7 May 2018

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In business, good advice is worth its weight in gold.

For this week’s Must-Read Book Review, we go one better: Damn Good Advice (for people with talent) is a treasure trove of insights, witty observations, and hard-earned truths from George Lois, legendary ad-man and creator of Big Idea Advertising.

As the title suggests, Lois’ advice is, shall we say, blunt. Some of it is even controversial. Heck, we outright disagree with a few of his points. But the net value of reading this book is undeniable. It’s an easy, short, digestible read with a humorously combative tone that keeps the pages turning.

Before you know it, you’ve finished it — and you’re glad you did. We especially appreciate Lois’ take on the relative merits of smarts and work ethic, a balance that every entrepreneur has to find in themselves and their team members.

It’s unconventional, but it’s a gem. Hear what this book has to offer — Click Play!

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA Show, the business podcast, it gives you more business insights in less time
0:16.4	with our daily 10 minute business lessons for the real world.
0:19.9	I'm your host, your coach, your teacher Omar's in home.
0:23.0	I'm also the co-founder of the $100 MBA, a complete business training and community online.
0:29.2	And today's episode is a must-read episode.
0:31.8	On our must-read episodes, I share with you a book that has
0:34.4	greatly influenced me as an entrepreneur that's helped me in some way and I share
0:38.2	with you its insights and its takeaways. Today's must read is
0:41.7	damn good advice by George Lewis.
0:45.0	This short book is a collection of pieces of advice from George Lewis,
0:50.0	actually 120 pieces of advice.
0:52.0	George Lewis is an advertising legend.
0:55.0	He's the creator of Big Idea Advertising.
0:57.0	In this short, light-hearted and witty book,
1:00.0	he shares with you some of his advice,
1:02.0	some of the things that he's learned throughout the years
1:05.3	in advertising and in life. Now this book is a bit controversial because some of the people that
1:09.7	read this book don't really necessarily agree with a lot of his advice.
1:13.0	This is why I love this book.
1:15.0	It challenges you to think differently, to challenge your own ideas.
1:18.0	I'll be sharing you some of his best advice in the book,
1:21.0	as well as my favorite takeaways from the book so let's
	...

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