MBA999 5 Email Promotion Tips To Increase Sales

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 8 May 2018

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Email, email, email.

We never miss an opportunity to point out that email is king when it comes to online marketing and sales. Because the recipient has to opt in to receive it, and because every email requires some action to resolve (even if it’s just to delete), emails are your best chance to be seen, heard, and understood.

When you’re running a sales promotion, every facet of your email has to be precisely crafted with strategy in mind — from the subject line to the sign-off. Whether you’re launching a new business, launching a new product, or just having a sale, every aspect of your email matters.

Today, we discuss 5 phenomenal tips for optimizing your sales campaign emails. Write them down, stick them somewhere visible, and refer to them every time you run a promotion. We cover everything that makes an email campaign work: timing and frequency, design, content, and follow-up.

These principles can apply to any kind of sales campaign, for any type of business. Learn the strategy, and watch the results roll in. Click Play!

Transcript

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0:15.5	Heyo! Welcome to the $100 MBA show Business Tips You Can Actually Use with our daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar Zen Home.
0:20.7	I'm also the co-founder of the $100 MBA, a complete business training and community online.
0:26.7	And in today's lesson you will learn five email promotion tips to increase sales.
0:31.6	I'm going to give you five solid tips. These are the things I constantly remind
0:36.0	myself when I do an email promotion. And the whole goal here is to increase the number of sales
0:41.9	that I generate through the email promotion.
0:44.8	This could be a launch, this could be an annual sale, this could be any kind of promotion
0:49.1	that you're doing for your email list.
0:51.6	These are like the golden rules or reminders you need to make sure you have
0:55.3	right in front of you when you're putting your promotion together. You can't afford to miss these
0:59.2	tips, so stick with me and you won't regret it. Let's get into it. Let's get down to business.
1:04.0	Today's episode of the 100 R. R. R. R. B. Show is brought to you by Long Tail Pro.
1:12.0	A step-by-step system to help you quickly
1:14.7	discover thousands of profitable easy-to-rank keywords for almost any niche.
1:19.1	Visit long Tale Pro.com slashBA and use coupon code MBA for a free trial and 30% off your
1:28.2	subscription forever. Again that's Longtail Pro.com slash MBA and use code MBA.
1:35.0	All right, as promised, I'm going to share with you five tips, five golden rules
1:41.0	when it comes to email promotions. We want to make sure that we maximize
1:44.6	sales as much as possible. I'm going to give you the tip and the rationale
1:47.8	behind it. Number one, before the actual promotion you want to give your email
1:51.5	subscribers a heads up a warning at least
1:55.0	one week so say for example your promotion is on June 8th then June 1st you want to
	...

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