MBA874 Optimizing Your About Page

The $100 MBA Show

Omar Zenhom

Careers, Marketing, Business, Entrepreneurship

4.9 • 1.2K Ratings

🗓️ 8 May 2017

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What’s the most visited page on your website, after the homepage? Check your analytics, and odds are it’s your “About” section. So many entrepreneurs mistakenly undervalue this page, saving all the thought and pizzaz for the rest of the site. While it’s often an afterthought, the About Page is actually one of your best opportunities to turn visitors into customers. That’s because of the way modern consumers think.

Transcript

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0:00.0	Heyo! Welcome to a hundred dollar MBA show, the business podcast that gives you what you need with
0:15.1	no fluff, just the good stuff, with our deep dive lessons. I'm your host, your
0:20.0	coach, your teacher Omar Zenholm. I'm also the co-founder of the $100 MBA and Webinar Ninja.
0:26.1	And in today's lesson, we're going to go deep on a topic that not a lot of businesses pay attention
0:30.2	to, and it's really important.
0:32.4	When it comes to your business website,
0:34.0	a lot of people don't realize how important you're about pages.
0:38.0	People just think it's some sort of boring standard page
0:41.0	that I have to have on my website.
0:43.3	Believe it or not, statistically, your about page
0:46.1	is the second most visited page on your website
0:49.1	after your home page.
0:50.9	I mean, think about that.
0:51.6	Your home page, of course, because your URL is going to be there.
0:54.3	But people are visiting your about page before they go to pricing page or features or anything else
0:59.5	or even your blog.
1:00.8	If you have an about page on your website, check out your Google Analytics. You will be surprised.
1:05.0	You'll see how many visits people go to your about page.
1:07.0	Why? Because it's a quick and easy way for people to figure out what is this site all about.
1:12.0	Who's behind this site site what's the why behind
1:14.3	this product or business it's like a shortcut to figuring out should I stay on this
1:19.0	website or not and a lot of people don't optimize their about page.
	...

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