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The $100 MBA Show

MBA873 How to Shoot a Demo Video

The $100 MBA Show

Omar Zenhom

Careers, Marketing, Business, Entrepreneurship

4.91.2K Ratings

🗓️ 1 May 2017

⏱️ 18 minutes

🧾️ Download transcript

Summary

For most products (especially the digital kind), you want a demo video. Actually, you need one. Nothing helps sales more than showing your customers what a product does and how it works. Whether it’s a course, a service, or a software, your visitors need the reassurance. Buying a product you can’t touch is one thing. Buying a product you can’t see— or don’t understand— just isn’t appealing.

Transcript

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0:00.0

Heyo! Welcome to the $100 NBA Show, your practical business podcast that goes deep and gives you the business

0:16.4

lessons that you need to build a business that you want. I'm your host, your coach,

0:20.4

your teacher Omar Zenholm. I'm also the co-founder of the $100 MBA and Webinar Ninja.

0:27.0

And in today's episode you will learn how to shoot a demo video.

0:32.0

In this lesson we're going to focus on how to shoot a demo video for

0:34.7

any digital product. Whether it's a book, a course, a piece of software,

0:39.9

anything that you can demo on your computer.

0:42.6

Now just because it's a digital product, it doesn't mean that you cannot be on camera.

0:47.2

In fact, we're going to be talking about the choices you'll have to make, whether you're going to be on camera, off camera, or both.

0:53.7

I'm going to give you my step by step game plan, exactly how to organize your demo shoot,

0:59.7

what decisions you have to make, what software you need to use, and what order to take on these steps to make what software you need to use and what order to take on these

1:04.3

steps to make sure that you have a pro-demo. Having a demo for your product

1:09.2

can really really increase sales. People want to see what this thing does. People want to see

1:14.6

what your course can deliver for them. People want to see this software in action. It's the

1:19.0

best sales tool that you can have on your website. Nothing irks me more than going to a website that has

1:25.0

something for sale, whether it's a course a book or software, and they don't actually

1:28.9

show me the product. It really annoys it. I want to see what it's going to look like when I buy.

1:34.0

This puts me at ease and also gives me an idea if this is a good fit for me.

1:38.0

So we're going to solve that pain. We're going to really give our customers what they want.

1:42.0

And we're going to do it in a way that not only sells their product, but educates them.

1:46.0

As many of you know, I've been in education all my life, I've taught in the classroom for

1:49.6

over 13 years, I have a master's in education.

...

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