MBA662 Is Allowing Your Customers to Self-Cancel a Good Idea?
The $100 MBA Show
Omar Zenhom
4.9 • 1.2K Ratings
🗓️ 22 June 2016
⏱️ 12 minutes
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| 0:00.0 | Heyo! Welcome to the $100 R. M. B. A show, the business podcast that gets the best out of you in your business. |
| 0:15.5 | With our daily 10 minute business lessons for the real world, I'm your host, your coach, |
| 0:20.3 | your teacher, Omar Z-home. |
| 0:22.3 | I'm also the co-founder of the $100 MBA, a complete |
| 0:25.4 | business training and community online over at 100 MBA.net. In today's |
| 0:31.0 | lesson you will learn is allowing your customers to self-cancell a good idea. |
| 0:36.0 | This is a debate that a lot of businesses have when they are online or even offline like a gym |
| 0:42.0 | or any kind of reoccurring membership should you allow |
| 0:44.7 | customers to actually go into their own account and click a button and cancel themselves |
| 0:49.4 | or should you have them reach out to customer service and request a cancellation? |
| 0:54.7 | Now you might be asking what's the difference? |
| 0:56.3 | Well, with the latter a lot of business owners feel like they can talk to the customer |
| 0:59.9 | and convince them to hang on. |
| 1:01.6 | Maybe find out what's bothering them |
| 1:03.2 | and see if they can compensate them in some way |
| 1:05.6 | to keep them as a customer. |
| 1:07.2 | But does that work? |
| 1:08.2 | Is it worth the investment, the time, the money |
| 1:10.6 | that it takes to do that? |
| 1:12.3 | Or should you just make it easy and allow people to cancel whenever they want by themselves? |
| 1:16.0 | We get into it in today's episode, so let dollar MBA show is sponsored by Sumomie. |
| 1:28.0 | Build your email lists and grow your website traffic faster than ever with the tool that powers almost half a million |
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