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The $100 MBA Show

MBA661 How to Budget For Marketing

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.91.2K Ratings

🗓️ 21 June 2016

⏱️ 10 minutes

🧾️ Download transcript

Summary

When you're just starting out, spending money on marketing can seem risky. Thing is, it's money you should be spending. In today’s episode, we show you how to budget appropriately for marketing, bearing in mind both your costs and the importance of building your reputation early. No matter how lean your startup is, marketing is must! Click play!

Transcript

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0:00.0

Heyo! Welcome to the $100 MBA Show, the Podcast. That's your 10 minute business workout every single day

0:16.4

With our daily 10 minute business lessons for the real world. I'm your host your coach your teacher Omar Zenholm I'm also the, your coach, your teacher Omar Zenholm.

0:23.6

I'm also the co-founder of the $100 MBA,

0:26.4

a complete business training and community online over at 100MBA.net.

0:31.8

In today's episode you will learn how to budget for marketing a lot of us when we get

0:37.1

started with our business we do not spend any money on marketing we say to ourselves how can I spend money on marketing. We say to ourselves, how can I spend money on marketing if I'm not

0:45.2

making money or if I'm making minimal money? And then what happens is when we grow, we just get out of

0:51.1

habit. We don't actually spend money on marketing, we don't budget for it, and marketing doesn't become something that it should be.

0:57.0

It doesn't become a big part of our business.

1:00.0

And every business needs to grow and it needs to market in different ways.

1:03.0

Whether that's content marketing, Facebook ads, Google AdWords, webinars,

1:07.0

you need to budget for marketing so your business can grow and you can make more sales.

1:12.0

But how do you do it? That's what we talk about in today's

1:14.9

episode making sure you put aside the money that you need to grow your

1:19.7

business. Let's get into it guys, Let's get down to business.

1:23.0

Today's episode of the $100 VHO is sponsored by Sumo Me.

1:31.0

You're all in one app absolutely to grow your email list, increase your website

1:35.7

traffic, and just be an absolute bawler on your website.

1:39.6

Summe has helped us grow our email list tremendously in the last two years. So much so, my biggest

1:45.2

regret is not installing it on our website sooner. And yes, SimaMe installs on every single

1:50.0

website and you can get it for free forever by going to 100

1:53.7

MBA. net slash sumo me again that's one zero zero

...

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