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The $100 MBA Show

MBA34 How to Build Trust in Sales + Free Ride Friday!

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.91.2K Ratings

🗓️ 19 September 2014

⏱️ 11 minutes

🧾️ Download transcript

Summary

Today we talk about how to earn your customer's trust. We cover two areas that people don't often talk about when it comes to building and maintaining trust with your customers.

Transcript

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0:00.0

Heyo!

0:07.0

Wait!

0:08.0

Today is Free Ride Friday.

0:09.5

Don't forget to listen to the end of the episode so you can learn who won the free ride to the

0:13.8

hundred dollar NBA and you can win a free ride as well just give us a

0:16.9

rating and review on iTunes you can learn more at a hundred dollar

0:19.8

mba dot net slash show Back to our regularly scheduled program.

0:24.0

Heyo, welcome to the Hunter R. R. M. B.

0:34.0

Where business gets sent through your earbuds every day,

0:38.0

five days a week with our 10 minute business lessons for the real world.

0:42.0

I'm your host, your coach, your teacher Omar

0:44.5

is in home. I'm also the co-founder of the 100 R&BA, a complete business training

0:49.7

and community online. And today you will learn how to build trust in sales. How do you

0:55.7

earn your customers trust so they can buy from you? Pretty critical. So let's get

1:00.1

down to business. Today's episode is titled How to Build Trust in Sales.

1:11.2

Now the funny thing is that Building Trust in Sales or in any relationship is pretty much the same. How does anyone earn

1:18.1

somebody's trust? It's through experience, right? You have an experience with somebody and you realize, okay, I can trust this person.

1:25.8

So how does this translate in sales?

1:28.0

The best way to look at this is to see it from a consumer's point of view.

1:31.5

You're a consumer, you've bought things in the past.

1:34.0

Why did you buy them? It's because you've trusted that company or that brand and therefore you

1:39.1

bought their products. And usually you didn't buy the most expensive product the first time you bought from that brand or that business.

...

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