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The $100 MBA Show

MBA33 Why is The Point of Sale So Important?

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.91.2K Ratings

🗓️ 18 September 2014

⏱️ 10 minutes

🧾️ Download transcript

Summary

The Point of Sale is the point where a customer decides to buy or not. It's up to you to make the process as smooth as possible. There are some critical things you can do. Press play and learn.

Transcript

Click on a timestamp to play from that location

0:00.0

Heyo! Welcome to the $100 MBA Show where you learn business Monday through Friday five days a week with our 10 minute

0:14.8

business lessons for the real world. I'm your host, your coach, your teacher Omar

0:19.7

is in home. I'm also the co-founder of the 100100 RMA, a complete business training and community online.

0:26.8

And today you will learn why is the point of sale so important?

0:31.9

The point of sales where people actually give their money

0:34.6

it's for your product or service. It's critical. We'll talk about why and how you can

0:38.5

make sure you have a perfect point of sale. So let's get down a business. The point of sale is where the actual business transaction happens, where your customer

0:55.5

actually gives money for what you're offering.

0:58.6

This is very critical, obviously, in the sales process because it's where things actually become real.

1:04.4

It's where the customer actually decides to be a customer.

1:07.4

So it's really important not to goof this up, right, to make sure everything goes

1:11.2

very smoothly. Now I'm going to give a few examples to

1:14.2

make this absolutely clear. In a physical business this is the actual cash

1:18.3

register where the customer actually pays for your goods. Now let's say for example you don't

1:24.3

accept credit cards you only take cash in your store the customer was not

1:28.2

expecting this everybody in this day and age accepts credit cards So this makes it very inconvenient for the

1:34.4

customer because you tell them hey I'm sorry we only accept cash. So they may not

1:38.5

have enough cash on them to pay for your goods making the point of sale a

1:42.2

little bit difficult for them you know they're gonna be like oh I don't your earning air miles or maybe they just like using their credit card for purchases.

1:54.1

Now at that point there's a very good chance to lose the sale because they're like well I don't

1:58.2

want to pay with cash so I'll just go buy this stuff somewhere else.

2:02.4

Or at the very best they're going to be very

...

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