Hey everybody welcome to the

welcome to the Northern MBA show where business is our business with our daily 10 minute business lessons for the

real world. I'm your host, your coach or teacher Omar Zenholm. I'm also the co-founder

of the $100 RMA a complete business training and community online.

And today we're going to be talking about the power of free.

It's got a power!

Offering something free to your clients can be very very powerful if you do it right

Let's talk about it. of free. Why is it such a good idea in your business to offer something of value for free?

Now, a lot of people think, okay, the no-brainer answer of course is,

well, you want to give them a trial,

you want to give them a taste so they can trust you.

Yes, that is the obvious answer,

but there's more to it, a more actually first of all I said something of

value so that's a very very important I talked about this before if you're

going to give something for free like a free trial or a free sample or a free pass or whatever it is it has to be

something of value something that somebody would pay for now a lot of people

are giving something for free on their website or in their business to encourage people to buy.

But often what they're giving is really not that valuable.

Like they're giving a report, a PDF report on the 10 ways to do such as such.

I don't know.

A PDF report to me sounds like I can really get that on a Google search

or something. You know, is it something you would actually sell? Would you sell that?

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