Heyo!

Welcome to the $100 R.M.

show where you learn business for profit and pleasure

with our daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher Omar Zinholm. I'm also the co-founder of the

$100 MBA, a complete business training and community online.

And if you're following along, you know that today is a must read episode.

On our must read episodes, I talk about a book that has greatly inspired me, has greatly influenced me in my business career,

and I share it with you and tell you why you should read it.

So today's must read is Purple Cow by Seth Goughton.

In the business world, this has become a cult book

on innovation and marketing.

Seth Goughton does an incredible job

on changing the way you think about your business,

your brand, and marketing in general. I'm going to jump

right into what this book is all about, some takeaways and why you should read it.

Let's get down to business.

Before I get into the purple cow, I have to first give a quick disclaimer.

I am a big, big fan of Seth Golden.

He's one of my favorite business book authors. He gets straight

to the point with no fluff. He doesn't prance around the subject forever with a billion examples.

He gives you just enough examples to convey his message and therefore his books are not that long.

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