MBA27 How to Content Market the Right Way
The $100 MBA Show
Omar Zenhom
4.9 • 1.2K Ratings
🗓️ 10 September 2014
⏱️ 13 minutes
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| 0:00.0 | Heyo! Welcome to the Hunter R.M. |
| 0:09.5 | Show where you take care of business while your dog takes care of business. |
| 0:14.0 | This is only 10 minutes and it's daily. |
| 0:16.0 | I'm your host, your coach, your teacher Omar is in home. |
| 0:19.0 | I'm also the co-founder of the 100-hour MBA, |
| 0:22.0 | a complete business training and community online. |
| 0:25.1 | And today you will learn how to content market the right way. |
| 0:29.1 | Content marketing has become this incredible buzzword that goes around the last few years. |
| 0:34.1 | But what exactly is it? |
| 0:35.2 | How are you supposed to do it properly? |
| 0:37.4 | What are some of the rules that you need to follow in order to be successful? |
| 0:41.5 | Let's talk about it. |
| 0:42.4 | Let's get out of business. |
| 0:43.4 | All right, all right, all right. |
| 0:49.6 | Let's talk about content marketing. Why is this thing so popular? Why is it important? Well I can tell |
| 0:55.6 | you firsthand it is very important. It's a big part of our strategy at the $100 R&BA and I'm going to explain |
| 1:00.9 | to you exactly how to do it right and how we do it. |
| 1:03.7 | Basically in a nutshell, content marketing is providing high quality valuable information to people |
| 1:10.6 | to show people that you know what you're talking about and build credibility for |
| 1:14.5 | your business. So when you write a blog post that's content marketing. |
| 1:18.0 | Hopefully it's high value content that helps people's people read it and they're like |
| 1:21.6 | oh wow that's a great article on how to increase |
... |
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