Sales. It's a word that makes many people flinch. They think sleazy tactics, they think pushy

pitches, they are being forced into something or they're forcing somebody into something.

But I learned early on from my own father, my dad, who was a car salesman for over 25 years,

that sales isn't about pushing. It's not about tricks. It's not even about persuasion.

Sales is actually about helping people make a decision. Tim, I'm going to give you everything

you need to know about sales, the mindset, the techniques, the strategy, and the human side of it

that not a lot of people talk about. These are the hard-earned

lessons that I learned from my own experience in business as well as from my dad's experience

in sales as well. My first job was actually working at the wash bay, wash cars from nine to

three, and then three to nine when the dealership closed, I'd watch my dad go to work.

I'd sit there in the showroom and learn things I never forgot. And today I'm going to share

them with you.

Welcome back to the $100 MBA show. I'm your host, Omar Zen Home, where I deliver practical business lessons three times a week,

Monday, Wednesday, and Friday to help you start, grow, and scale your business.

The first thing I want to address is that a lot of people think that sales is all about closing

and saying the right thing and being a slick talker.

My dad was an immigrant from Egypt to the U.S. English was a second language. He spoke with an accent.

His English was broken. And he was the top salesman for the brand of car he sold, which was

Accare, which was the luxury brand for Honda in the U.S. My dad used to say that sales is really about clarity and that if you're honest and clear

with someone, you don't have to convince them.

They'll convince themselves.

And that stuck with me in my head for a very long time, hearing that from a young

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