I just got back from the podcast show London 2025. And the one conversation that kept coming up

is, is podcasting going to be video first? Is that the future of podcasting? It came up in the

sessions. It came up in the hallway discussions when we were having coffee, when we're having

lunch in a pub. and the industry seems split.

Some say podcasting should always be audio first, while others feel that video is the future.

And if you're not on camera, you're going to be left behind.

So what's the truth?

Today, I'm going to give you my take based on what I've seen, what I've done,

and what actually is working.

Welcome back to the $100 MBA show. I'm your host, Omar Zen Home, where I deliver

practical business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow, and scale your business.

Let's zoom out for a second. As of 2025, podcasting is projected to be a $23.5 billion

global industry by 2028.

That's a study that was done by Statistia, and it's pretty shocking.

There's over 5 million podcasts available with over 70 million episodes for you to download.

According to Edison Research in 2024, in the U.S. alone, over 60% of people listen to podcasts monthly,

and that number's climbing. So no, podcasts are not dying. They're actually growing and evolving.

So when I was at the podcast show London 2025, which is a major conference with over 6,000 people

attending, there were two clear camps. The first camp

is audio first advocates. These folks believe podcasting is meant to be audio. They feel that audio

podcasts are personal. They're immersive. It's about voice. It's about nuance, and slowing down.

The other camp is video first champions.

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