Do you want to sell more without sounding desperate?

Do you want to build instant trust without being pushy?

Well, here's the most honest and surprisingly powerful sales technique I've ever used.

Tell people what's wrong with your product.

This is called damaging admission.

And yes, it's actually a way to increase sales.

I first learned about this from Dr. Robert

Caldini in his classic book called Influence, The Psychology of Persuasion. He calls it the most

underrated persuasion principle out there. And today, I'm going to show you how to use it to

sell more of anything while building trust with your customers and not

making them feel like they're in a pressure cooker. Let's break it down. Welcome back to the

$100 MBA show. I'm your host, Omar Zen Home, where I deliver practical business

lessons three times a week, Monday, Wednesday, and Friday to help you start, grow, and scale

your business. Dr. Caldini studied the psychology of influence for decades. In his book,

Influence, he talks about how admitting a genuine weakness or flaw voluntarily

before the customer brings it up can actually increase your credibility and boost conversions.

He calls this damaging admissions.

Why does it work?

Well, when you point out a limitation of your own offer, customers naturally

assume that everything else that you're saying is more credible to. So even though you are saying

something that is bad about your product or service, the fact that you're being upfront about

that allows you to gain trust and credibility

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