MBA2639 Q&A Wednesday: Do Low Priced Offers Work?

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 18 June 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ever wondered if selling low-priced products can truly impact your business growth? Are you debating whether that $29 ebook or toolkit is a game-changer or just a magnet for bargain hunters? Gabe sent in this question, asking about the real value of low-ticket offers—if you've wondered the same, this lesson is for you.

Transcript

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0:00.0	On today's Q&A Wednesday's episode, Gabe asks a sharp question.
0:04.5	Do low price offers actually work?
0:06.8	The short answer, yes, but only if you know what they're for.
0:10.7	Low price offers can be one of the smartest strategies that you can implement in your business today.
0:16.6	Or they can be complete waste of time and energy.
0:19.8	So today I'm going to walk you through
0:21.5	when and how they work, the biggest mistakes people make with them, and how to use them
0:26.9	to fund your growth and qualify future buyers. Let's get into it.
0:36.9	Welcome back to the $100 MBA show.
0:39.3	I'm your host, Omar Zen Home, where I deliver practical business lessons three times a week,
0:43.8	Monday, Wednesday, and Friday to help you start, grow, and scale your business.
0:49.8	If you got a question you want to ask here on Q&A Wednesday, just go ahead and ask it over
0:54.2	at 100mb.net.com.
0:57.1	Submit your question and we'll answer it right here on the show.
1:00.6	What's the purpose of low price offers?
1:02.4	Well, when we say low price, let's get really specific, we're talking about $100 or less.
1:07.6	And I want to even more specific, I call it the no-brainer zone, which is $17 to $49.
1:14.7	Why do I call it no-brainer zone? Because it's the average price of a lunch, a meal. You can go to a
1:19.8	fancy meal at a fancy restaurant, but on average, this is a purchase you don't really need to
1:25.2	think about too much, $17 to $49.
1:28.1	Why do these offers work?
1:29.4	Well, they help qualify leads, not maximize profits.
	...

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