There's no way to sugarcoat this. The economy's in the toilet. Uncertainty, though, is a part of the

game of entrepreneurship. When the economy takes a turn, there's another layer of unpredictability

that happens. It's easy to feel overwhelmed. But today, I'm going to share with you strategies

to help you not only survive, but thrive during uncertain times. Let's dive in.

Did you know that during the 2008 financial crisis, more businesses were started than any other time in modern history?

Yep. Lots of money was made because of the crisis. And this is nothing new. This happens all the time.

After World War II, Japan had an incredible boom of economy because they basically capitalized

on the fact that there's opportunity here.

Honda started by picking up spare parts after being absolutely obliterated by the atomic bomb.

Sony became a radio repair shop that operated out of a bombed out department store. Now we're not going through anything near as

horrible as that, but the economy is tough right now and you need to know how to navigate it in your

business so that you can make it at the other end and be one of the winners through this

crisis. Today, we're going to explore how to adapt, how to stay flexible, how to position your

business for success. So when the economy does uptick and turn for the better, you are ready to win.

Let's start with step number one. So important, and that's focus on cash flow.

A lot of people when they hear the word cash flow, they're not really sure what it means.

Well, all it means is that you have enough cash on hand to be able to make some decisions, to have options.

You have cash coming in regularly, whether it's daily or weekly.

You're not just waiting for one big lump sum every quarter or from one client or

whatever might be.

Your ability to manage money coming in and out of your business can really determine whether

you're ready to weather the storm.

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