What does it take to build a brand that lasts 50 years?

A few months ago, I traveled across the globe, three flights, Sydney to Singapore,

to Munich, Munich to finally Barcelona to do one thing.

Find out what it takes.

I got on board Virgin Voyage's 50 year celebration of Virgin on a very special trip on one of their big boats

on Virgin Voyages. They had talks, they had workshops, they had interviews, they had special sessions,

and I brought back all this information to share with you to find out what has made Virgin

so successful for so long. I mean, we're talking about from music to space travel

to airline travel to cruises. Richard Branson has built an empire that challenges the rules,

and he consistently wins in whatever he does. So today, I'm going to just do an information

download and share with you

everything I discovered from branding to risk taking to going above and beyond what anybody

expects and how you can apply those lessons to your business. Let's dive in.

The first lesson I want to share with you is the power of brand identity.

It's undeniable that Virgin has one of the strongest brands in the world, period.

I mean, let's start with the obvious.

Virgin's brand is bold, it's fun, it's unmistakable, right?

It stands out, you can't ignore it. From the moment you step on board this ship, Virgin Voyages, or even one of their airlines or any of their products or any of their experiences, you are immersed in this virgin world. Every touchpoint from the napkins, from the lounge design, screams, this is Virgin.

But it's not just about logos.

It's about creating an emotional connection with their customers.

I mean, they're masters at this.

I mean, Virgin's branding doesn't just sell you a product.

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