Heyo! Welcome to the $100 R.M. V.A. Show! Practical Business Lessons for the Real World.

I'm your host, your coach, your teacher Omar Zinn Home.

And in today's lesson you will learn how to get free PR for your business.

Public relations can be a game changer for your business.

I've had two separate experiences running the $100 MBA,

this podcast and this brand, as well as my software company that I grew for 10 years

and sold Webinar Ninja. One of them was very easy for me to get PR for free, and the other one required me to make more of an effort and apply the

strategies I will share with you today. Getting mentioned in the media in the press

not only gives you exposure but it gives you credibility

increases your customer trust there's a reason why many websites say featured in

in all these publications Forbes Inc Inc, Fast Company, whatever.

But how to get PR without shelling out big bucks?

That's what we're going to dive into in today's episode.

I'm going to share with you some practical strategies that really work, but require you to commit to them.

So let's get into it, let's get down to business. I want to start by saying that

it depends on the type of business you have, getting

mentioned in the media may be easier than other

types of businesses.

For example, this business, the $100 R. MBA, the podcast, I'm a part of the media. I have a podcast that has been

running for 10 years. We've done fairly well. We have over 250 million

downloads. We won Best of Apple Podcasts in 2014, which is like winning an Oscar in the

podcasting world, but the point here is that because the podcast has done so

...