MBA2328 Guest Teacher – Steven Mark Kahan – How to set in motion a modern digital marketing strategy & increase revenue growth

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 26 June 2023

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

The way buyers interact with businesses has changed. Buyers no longer want to interact with multiple car dealerships when buying a car, instead preferring to search online and conduct their own research. It is important to meet those changes and understand your customer's language and needs.

Our guest teacher Steven Mark Kahan shares his expertise on modern digital marketing strategies to help increase revenue growth. Buyers now rely on digital content to make purchasing decisions, therefore, getting found online is crucial for digital marketing success.

Omar shared a tip on how to know what to offer, what to sell, and what language to use in marketing and sales which in turn will also help you create a better product.

Learn how to understand your customer's language, what drives their buying behavior, and how to create superior content that converts leads into paying customers. Join us for actionable steps towards implementing a successful high velocity digital marketing program. Click Play!

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA Show giving you and your business a boost with our practical business
0:15.0	lessons. I'm your host, your coach, your teacher Omar Zen Home. I'm also the co-founder of Webinar Ninja,
0:21.0	an independent software company I started back in 2014.
0:24.1	And today's episode is a guest teacher episode.
0:26.9	Our guest teacher episodes where we bring on an expert to teach their area of expertise.
0:31.9	Today we have Wall Street Journal best-selling author
0:34.3	Stephen Mark Cahan and he's going to show you how to set in motion a modern digital
0:39.8	marketing strategy that will dramatically increase your sales growth.
0:43.8	You are in for a huge treat.
0:46.2	And what I love about his lesson today is that he focuses on the fundamentals that actually
0:51.2	work.
0:52.2	I can testify to this. So this lesson is going to clear
0:54.5	brain, give you focus and tell you exactly what you need to do. The more people
0:59.8	you can attract, the more people you can convert into customers the faster you can grow.
1:04.4	You get this right in your business, you can pretty much get everything else wrong.
1:07.2	I'm saying that a little bit of tongue in cheek, but in reality, if you know how to bring in customers on a consistent basis with a strong
1:14.8	digital marketing strategy you are golden. Can't wait to get into this one so let's
1:19.1	get into it let's get down to business. Today's guest teacher Stephen Mark Cahan is not only a Wall Street
1:24.3	journal best-selling author he walks the talk he's helped seven startups grow
1:28.9	from early stage to going public resulting in over $5 billion in shareholder value.
1:36.6	His latest book, High velocity digital marketing, Silicon Valley secrets to create breakthrough
1:41.8	revenue in record time, will give you the fundamentals
	...

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