Heyo! Welcome to the $100 M. B. A. A. No Fluffs, just the good stuff delivering practical business lessons to help you grow your business. I'm your host, your coach, your teacher,

Omar is at home. I'm also the co-founder of Webinar Ninja, an Innovated Software Company I started back in 2014.

And today's episode is Freewide Friday.

On Freeward Fridays, we give away a lifetime membership to our $100 MBA program, giving you the practical fundamentals to improve as an entrepreneur

100% guaranteed.

If you want to win a free ride to the $100 MBA, just leave us an Apple podcast rating and review

and you enter our weekly random

draw we call Free Art Friday.

Listening on Friday just like today to see if you won.

It's that simple.

We announce this week's winner a little bit later in the episode. In today's episode you will

learn are you optimizing for the wrong things in your business? This is a

lesson I wish I learned way earlier in my entrepreneurial career. Whether we intend to do it or not, we are

always optimizing for something in our business. What are we focusing on? What are we trying to do in our business. Another way to look at this is what are we focusing on? What are we trying to do in our business? Some

businesses optimize for growth at all costs, some for profit, making sure they're as profitable

as possible. Some people optimize for happiness or fulfillment, making sure that their business and the work they do in their business is something they look forward to.

Some people optimize for free time. How much free time can I get while having a sustainable business?

You're always optimizing for something in your business,

but you've got to be intentional about it,

because sometimes you'll find yourself optimizing for the wrong things.

It doesn't match what you actually want out of your

business. And another chestnut is that you can only optimize for one thing at a time.

...