Heyo! Welcome to the $100 NBA show where your business gets better every single day with our daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher, Omar Z at home.

I'm also the co-founder of Webinar Ninja, an independent software company I start with my co-founder of Webinar Ninja an independent software company.

I start with my co-founder back in 2014 and in today's lesson you will learn

why you might be failing at customer support.

Customer support and customer service is not about helping the

big part of your business and many entrepreneurs get it wrong.

They miss the whole point. Customer support is not about helping the customer or answering

questions. Customer support is actually your product or service. It's a part of the product

or service. That experience is a part of the product or service. That experience is what keeps your customers happy and keeps them

buying. So in many ways it's a retention and sales exercise more than anything else.

Now why am I saying this?

Why is this so important?

It's because this is where people fail,

is that they design their

systems or teams and train their team members

not aligned with that philosophy.

I'm going to show you how we became the best

customer support team in the webinar space, what rules we follow, how we

trained our team, and how we use customer support to actually make more money.

Let's get into it, Let's get down to business.

Many people think customer support is just about making sure the customers

...