Heyo! Welcome to the $100 NBA show your your daily business work out every single day with our daily 10 minute business

lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm.

I'm also the co-founder of Webinar Ninja, an independent software company. I start

with my co-founder back in 2014. In today's episode is Q&A Wednesday

that answer a question from one of you, one of our listeners. If you got a question you want to ask

just go ahead and email me over at omar at one zero mba mba. net.

Today's question is from Tony and Tony asks hey omar'm wondering, should I write a book?

I'm a coach, I'm a consultant, and I'm trying to find new ways to reach new audiences and

get more leads. I feel like a book would probably make me more credible, more of an

authority in my space and help me reach my goals. But I'm not sure if it's worth the time

and effort I need to put into it, especially because I'm

not an author and I'm probably not going to hit the New York Times Best Sellers list.

Would I love to know your take, thanks so much Tony.

This is a great question from Tony because many of us as

entrepreneurs, as founders, as experienced business builders, we might be thinking

about writing a book to achieve some of the things that Tony outlined, more authority, more leads,

maybe even prestige or recognition. But Tony, like many of us, is not sure if it's worth the time,

the effort, the money that it's going to take to write a book.

Well, in today's episode, I'll answer Tony's question and talk about how writing the book is just half of the work, promotingoting and marketing it is the other half. So that's something

to consider. But we'll get to the bottom of this question, which is, should he? And how does he come

up with that answer?

Or more importantly, how you listener

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