Heyo!

Welcome to the $100 MBA show, your personal guide on your business journey with you every single day

with our daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher, Omar, and home.

I'm also the co-founder of Webinar Ninja,

and in a bit of software company

I started with my co-founder back in 2014.

And today's episode is an extended interview.

One of our longer format episodes that we've been trying and delivering on this

podcast. Today we have Michelle Hansen, who is the co-founder of GeoCodeo and the author of Deploy Empathy.

And this chat, this discussion is all about how to create a product and business you want

by deploying Empathy, by learning about your potential customers, what their problems are, what their needs are,

and how to build a solution they actually want to buy. There's practically nothing worse in business

than spending time, money, energy on an idea, on a business, on a product,

then launching it and nobody wants it.

Building a product that people actually see value in and actually want and need is really half the battle in business. If you nail that, your life is so much easier.

And that's what Michelle's expertise is, is learning from your customers, even with existing

products and services, how they work, what they want, what they don't want, so you can craft

a better solution and give them what they're happily going to pay for.

They're willing to throw money at you because you create an experience where they feel like

you read their mind.

I had the privilege and the delight to sit down with

...