Heyo! Welcome to the $100 MBA show Powerful Business Lessons Delivered every single day with our daily 10 minute business lessons for the real world

I'm your host your coach your teacher Omar Zen Home. I'm also the co-founder of Webinar Ninja and in a minute software company I

start with my co-founder back in 2014 and in today's lesson you will learn how to

use U.T. M. Links to know which marketing efforts are working. As you do on the show, we'd like to quote Peter Drucker a lot,

where he says whatever it gets measured gets managed.

We need to know what works and what doesn't when it comes to our marketing efforts so that we can continue to do what works and stop doing the things that don't.

And one of the critical tools in doing this is using UTM links.

These are links that have a little piece of code that allow you to identify this specific link

for a specific purpose so that you can see if it's working.

For example, you might have a link to your website like 100MBA.net,

but when it comes to marketing I don't want to just use the same link with all my efforts.

Then I won't know which medium, which audience, which place is actually converting for me.

So I'll create a UTM link for a specific channel like YouTube or

Twitter. It goes to the same place but it lets me know that when I use this

link for this campaign this is the result instead of all of my efforts

being kind of in murky water I don't know what's working what's not I'm gonna show

you why you team links are important how to use them on a day-to-day basis, and how you can

create your own U.T.M. Links using my U.T.M. Creator that I'm gifting to you that you can use on your own. So let's get into it. Let's get down to business.

Like I mentioned at the top of the episode, U.T.M links are really powerful when it comes to marketing and I'll explain why.

First of all you might be wondering what's the UTM stand for?

Well it actually stands for

urgent tracking module.

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