Hey, welcome to the hundred dollar R. M. Biz's advice you can count on every single day with

their daily 10 minute business lessons for the real world. I'm your host, your

teacher Omar's at home. I'm also the co-founder of Webinar Ninja. An independent software company

has started with my partner back in April 2014. And in today's lesson you'll learn

why live courses are so hot right now?

In the last 12 months, online live courses

have gained a lot of traction and popularity.

Why?

Well, that's what we get into in today's lesson. What are the advantages

of running a live course versus one that's recorded where people can watch the recording

at their own time? Are they more profitable? Will they help your business in the long

run? Can you scale it? One of the reasons why people don't do live is because they feel like a

recorded course is easy to scale. And the results that I've found with my own experimentation as well

as speaking to other online course builders.

So let's get into it, Let's get down to business.

I want to start today's episode with a stat. It's pretty staggering. There was a study done by Katie Jordan from the massive open online courses.

An organization that studies the results of, you guessed it, online courses.

We're talking about private courses, courses that are part of some sort of platform like you to me coaches that offer courses

the whole game and they found that students of a paid course of course they actually

paid money for had trouble completing the course they actually paid money for, had trouble completing the course.

In fact, only 15% of all paying customers, all paying students, completed the course on average.

It's even lower if the course was free.

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