Heyo! Welcome to the 100 R. B. R. R. R. M. Show. Real World. Practical Business Lessons every single day with our daily 10 minute business lessons for the real world. I'm your host, your coach,

your teacher, Omar's at home. I'm also the co-founder of Webinar Ninja, an independent software company has started with my partner

back in 2014.

And today's episode is a guest teacher episode.

On our guest teacher episodes, I bring on an expert to teach their area of expertise.

And today we have Alex de Doussay, and he'll be teaching you how to maintain consumer visibility

in the wake of budget cuts.

Many of us had to slash our budgets this last year because of COVID.

How do you maintain bringing in new customers, having people aware of your brand, staying

on the offense when it comes to marketing when you have less cash on hand?

Well, that's why we brought on Alex Jose to teach you his guest teacher lesson.

Alex Jose is an incredible entrepreneur.

He's the CEO and founder of a direct-to-consumer pet wellness and insurance company, Pumpkin Pet Insurance.

Their company's goal is to remove the economic barriers from any pet owner from receiving the care they need for their pet. In fact, they don't call them

pet owners. They call them pet parents. Alex Desez has had a very, very full career

in the last 20 years growing his business and helping others do the same.

On a fun note, Dasey is also a seven-time Iron Man competition finisher. He's learned a ton of lessons being a triathlete as well.

And he's here today to show you how to get your brand out there, how to continue to market even when you're on a

budget, even when you don't have that much money on hand.

Can't wait for this one, so let's get into it, let's get down to business.

I was very excited about today's guest teacher lesson, Alex Jose, because many of us are dealing

with some really tough times financially in our business.

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