Heyo! Welcome to the $100 R. B. A. A. A. A. A. A. A show. A. Welcome to the $100.R. B show because business is a challenge and we want to make it just a little bit easier for you every single day with our daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher Omar Zenholm.

I'm also the co-founder of Webinar Ninja, an independent software company has started with my partner

back in 2014.

And today's episode is a Q&A Wednesday episode where we answer a question from one of you, one of our

listeners. If you have a question you want to ask, just email me over at Omar at 100MBA.

I'll make sure to answer right here on Q&A Wednesday.

Today's question is from Bruce.

Bruce says, hey, I am just about to launch a new SAS business.

It's a low-cost software product between 10 and $30 a month. My question is, do I need to give a free trial?

There are some costs involved in me offering a free trial, so I'm a little bit apprehensive. Any advice would be super helpful.

Loved watching your journey build webinar Ninja. Thanks Bruce.

Great question, Bruce, because Freemium is becoming the standard in not only in software but in every market.

And Bruce is starting a software company that's particularly low cost, 10 to $30 a month for software is pretty low. So these margins are going to be pretty thin as it is. Plus, if you offer your product, your software for free through a free trial, there will be costs be costs of course because they're using it.

So in today's lesson I'm going to go through the pros and cons of having a free trial or even a free plan

and how to evaluate if it's a good idea for you.

I'll also share some alternatives to a free trial if you don't go down that route.

So let's get into it. Let's get down to business.

So Bruce is asking should he offer a free trial. He has a low-cost software between 10 to 30

a month and I want to start by saying that when it comes to self-service, self-service software that is,

you really need to allow the customer to experience your product in some way with a very low risk.

So you could do that with a free plan, a free trial, and some other ways that I'll share with you today.

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