MBA1293 Must Read: Product-Led Growth by Wes Bush

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 24 June 2019

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if your product could do the sales and marketing for you? That’s the premise of this week’s Must-Read book for entrepreneurs, Product-Led Growth by Wes Bush. It ranks pretty high on our all-time list of great business books, because it explains a breakthrough marketing strategy in a way that’s highly readable, fun, and immediately applicable.

Transcript

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0:00.0	Heyo! Welcome to the $100 M. B a Better Business Lessons for the Real World.
0:17.0	I'm your host, your coach, your teacher Omar Zen Home.
0:21.0	I'm also the co-founder of the $100 MBA, a company business training, and community online.
0:26.6	And today's episode is a must-read episode.
0:29.4	On our must-read episodes, I share with you a book that I've read that has greatly influenced me as an entrepreneur.
0:34.8	I share with you its takeaways, its insights, and why you should read it too.
0:38.8	Today's must read is Product Lead Growth by West Bush.
0:42.4	Every so often I come across a book that is exceptional,
0:47.0	that I really, really recommend to people that reads like a page turner, like a novel.
0:53.0	Product lead growth is one of those books.
0:55.6	It really caught me by surprise.
0:57.5	The author West Bush I've known on Twitter for some time,
1:00.8	read a few of his blog posts on other sites, and in fact he answered one of my questions
1:05.4	when it came to a Freeium model business on Twitter, and I just heard on Twitter about
1:11.5	his latest book.
1:12.4	And I had a long flight ahead of me to Toronto,
1:14.8	downloaded it on my Kindle and couldn't put it down. Product-led growth is a fantastic book for anybody who's running
1:22.4	a SAS business, Software as a Service business.
1:25.8	It shows you how you can use your product as your number one marketing tool.
1:30.8	He gives concrete examples, great case studies, and an actual blueprint on how to implement
1:36.6	what he teaches. There's so much I want to share with you in this episode on this must-read
1:42.1	episode, Product-led Growth, so let's get into it let's
	...

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