Marketing Best Practices to Empower Sellers | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 3 July 2024

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today's shifting real estate market, ensuring that a listing doesn't linger is crucial for maintaining your seller's power. Join us in this episode as we dive into the best practices for aligning expectations with sellers and preparing them for the marketplace. Our host, Jason Pantana, brings on his original mentor, Bobbie Noreen, to share her proven framework for effective seller conversations. Learn how to set the stage for a successful listing and build a strong relationship with your sellers from the start. Don't miss part one of this two-part series!

Transcript

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0:00.0	In today's market, a listing that doesn't launch lingers, causing sellers to concede ground as power shifts to buyers.
0:06.8	Today's video is all about the marketing best practices to retain the power for your seller's sake. Today's marketplace, let's not candy coat anything is challenging.
0:19.0	Days on market is going up.
0:21.0	You're seeing more and more price reductions across America. Why? Well,
0:24.0	because there's been a loss of a diminishing buyer demand. There are fewer buyers in
0:28.1	the marketplace. And so because of that, listings are sitting and it's taking
0:31.2	a little bit more time and effort to get those
0:33.0	properties sold and because of that there's more tension in the
0:37.1	relationships between listing agents and sellers because expectations aren't
0:41.8	being properly framed.
0:42.9	There's a misaligned sense of what's about to happen
0:46.0	when this listing hits the marketplace,
0:47.8	and today's episode is all about getting alignment.
0:50.9	This is going to be more of a focus on the actual conversation you're having with a prospective
0:54.9	seller at a listing presentation to prepare them for what the marketplace is and how you will proceed
1:00.8	with your strategy to get their home to sell for the best possible
1:03.4	terms on their behalf. Part two, which is going to be next week's episode, is going to be
1:08.8	that actual launch sequence. What are the specific marketing channels that are the most effective today in
1:15.2	2024 in the summer of 2024 to launch a listing into the marketplace and cause that home to sell?
1:21.9	But doing that without today's conversation first is going to be
1:25.3	incongruent with seller expectations because the market is in a state of transition. Today the challenge has
1:31.1	evolved into not just getting them but keeping listings and
	...

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