Best Marketing Ideas for Launching a Listing | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 10 July 2024

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

What are your best tactics and strategies for launching a listing? There are so many to choose from and not every combination of tactics works well for every agent. Last week on This Week in Marketing, Jason covered what it takes to create alignment with sellers to set the stage for launching a listing in the best possible way. This week he’s opening up his entire canon of effective listing marketing strategies for agents to fuel their playbooks and make sure that their listings attract serious offers. Launching a listing in the right way is your key to success as an agent, so watch or listen to the episode, choose your strategies, and build your plan. In this episode, Jason discusses… 0:00 – When to not launch a listing 2:05 – The six buckets of launching a listing 2:50 – Media assets 9:00 – Social media 16:05 – Print assets 21:42 – Open houses 25:42 – Signage 27:10 – Paid ads

Transcript

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0:00.0	Today's video is all about the most effective marketing channels to launch a listing now.
0:08.5	Welcome to this week in marketing. My name is Jason Pantana, your host and I'm so glad you're tuned in for part two of a series is all about
0:14.9	generating alignment with sellers so you can launch a listing so the listing does not
0:18.6	linger in the marketplace. Now, last week's episode was an interview with one of my my very first ever in fact
0:24.8	real estate mentor my principal broker Bobby Noreen who taught you a framework that
0:29.7	creates alignment with prospective sellers and I hope you got as much value from that
0:34.5	framework as it has served me over the course of my career and working in the
0:38.2	real estate space. Now today's video is about
0:44.0	marketing ideas. The way this is going to be laid out is not to say that, hey, you should do everything I talk about today.
0:47.0	That's not the intent. The intent of today's video is to literally smother you
0:52.0	with different marketing tactics and strategies to promote your
0:54.8	listings so that you can add to your bag so to speak what you want to be a part of your
1:00.2	marketing mix for sellers in your local marketplace.
1:03.0	I never wanted to be said that you didn't know what to do to market a listing because there
1:08.0	is so much you can do.
1:09.1	And so today's video may seem overwhelming.
1:12.1	I'm going to echo myself, you don't have to do it all but
1:15.1	you can't do nothing. Here's what may be a hard truth. Don't take listings you
1:19.4	can't or I should say you won't sell. What I mean is there's a lot of agents out there right now
1:23.6	who are backing down their marketing mix because they're carrying lots of
1:26.8	listings at once and they're like I could take a while before I recoup my
1:30.6	investment in terms of marketing this property and I don't want that so I'm going to just
	...

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